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Masterpiece X
Project Type
Product, Creative Software, Productivity
Case Study
Crafting a Clear Vision for a Deep-Tech Game Changer
Client
Brinx Software
The Challenge
Our client, a deep-tech startup, had ground-breaking technology in the works with no clear value proposition or target audience. They needed a compelling story and creative strategy to launch their innovative 3D modeling app and messaging that cut through a crowded market.
Our Approach
We transformed their tech into a story, one that mattered to consumers. By defining their value proposition, naming and positioning their brand, we highlighted how Masterpiece X revolutionizes 3D creation.
We built the brand, campaign and creative content around a "remixing" proposition, encapsulating the typical user workflow and emphasizing the ease and freedom of the platform's core tools - generating and customising 3D assets. We designed the logo, wrote the brand tagline and directed the creation of all marketing assets to support our strategy.
The Result
Masterpiece X now stands as a pioneering tool and future-facing platform for innovation in 3D production, having launched with a strong message that connected emotionally with the creative community.
