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CreativeTeam.ai
Project Type
Product, Software, Productivity
Case Study
Crafting a Clear Vision for a Deep-Tech Game Changer
Client
Brinx Software
The Challenge
CreativeTeam.ai, a deep-tech startup, needed a strong brand identity and positioning to showcase its innovative AI solution for streamlining proposal writing. The goal was to highlight its ability to save time, reduce effort, and empower organizations to focus on what truly matters.
Our Approach
Rather than the tech and tools, we focussed on the emotional benefits of the product. We crafted a bold, confident brand that reflected the product’s promise to "remove the drudgery"
- Logo Design: A bold icon with a friendly but modern typeface representing collaboration, AI innovation, and simplicity.
- Brand Positioning: Clearly defining the product’s value for professionals and organizations, emphasizing empowerment to do more of what they love.
- Messaging: Focusing on pain points like time-intensive proposal writing and the transformative impact of cognitive AI agents.
The Result
CreativeTeam.ai now stands as a go-to solution for professionals seeking non-dilutive funding. With a clear, compelling brand identity, and a jargon-free tone of voice it communicates its vision of helping users focus on meaningful work by automating the rest.
